It's up to you as a business, or someone looking to hire a photographer. Im not one to call myself a professional, I do let me clients use words like that to describe me to their friends or referrals. I think it's as an artist there is an always room to create and re-create. I can paint the same frame and see something different each time. Art (photography) is subjective. My client sees professional vs. cheap craigslist crap. Or perhaps some see me as a beginner to the very skilled photographer that are my mentors.
After taxes, multiple insurances, paying bills and espresso beans, I take a a good chunk of what remains and invest it into YOU my client. I buy gear that guarantees that the images I create are the best that can be made (minus the miscalculations by the artist). Best is the best. Ask any photographer any real photographer who knows gear. Carl Zeiss Lenses are king, and a Lens with a T* (T-Star) is known for is amazing image sharpness quality, color, contrast production. I wanted to show you what an image can do. You either will look at this image and go, WOW, or ehh. I hope it's the Wow of course. If you are a photographer you might look at this image and go WOW and think about purchasing a T* lens. Product Photography is all about marketing, Making your image look desirable and buyable. I won't tell you the price of this lens as some of you might have to pick your jaw up off your keyboard, but I'm sure if you were my client would be be thankful that I do have this lens to make sure you look your very best!
Caffeine Creative is a Creative Agency, All things Marketing and Advertising whether Digital or Tangle. Photographer Patrick Jones an Internationally Published Photographer from Los Angeles and now in Portland Maine. I own Caffeine Creative, a Creative Agency. I work with clients from the West Coast to East Coast. I've been doing Photography several years now, but have a long history in Design/Film/Television and Radio. I'm pretty passionate about espresso and making latte art. Follow me on Instagram (SurJones) to see a peak instead a my daily hustle!